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Photoprix Commercial

I’m not sure what to make of this. I suppose it is a bit like the United Colors of Benetton campaigns of a few years back when the shock factor was used. I’m not really comfortable with human loss or suffering to be used for advertising purposes but I can’t deny this is an emotive clip. The music is The Blue Nile’s “Lets Go Out Tonight” and I think it’s the remix by Craig Armstrong.

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Burma Shave

When I was googling for the photo in my posting on Burma I noticed the predictive text in the google box saying Burma Shave. I was intrigued because this is the name of a Tom Waits song and whilst I like the song, until now I had no idea what it referred to. This was because it was a purely Stateside phenomenon.

When I found the answer I had to do a piece on the blog. Phenomenon it certainly was.

 

 

I am indebted to a poster on THE FIFTIES WEB for the following: 

"Way back in 1925 young Allan Odell pitched this great sales idea to his father, Clinton. Use small, wooden roadside signs to pitch their product, Burma-Shave, a brushless shaving cream. Dad wasn't wild about the idea but eventually gave Allan $200 to give it a try.

Didn't take long for sales to soar. Soon Allan and his brother Leonard were putting up signs all over the dang place. At first the signs were pure sales pitch but as the years passed they found their sense of humor extending to safety tips and pure fun. And some good old-fashioned down home wisdom.

At their height of popularity there were 7,000 Burma-Shave signs stretching across America. The familiar white on red signs, grouped by four, fives and sixes, were as much a part of a family trip as irritating your kid brother in the back seat of the car. You'd read first one, then another, anticpating the punch line on number five and the familiar Burma-Shave on the sixth.

The signs cheered us during the Depression and the dark days of World War II. But things began to change in the late Fifties. Cars got faster and superhighways got built to accomodate them. The fun little signs were being replaced by huge, unsightly billboards.

1963 was the last year for new Burma Shave signs. No more red and white nuggets of roadside wisdom to ease the journey.

A visitor to The Fifties Web contributed this story of a set of signs found in the Oregon wine country as late as 1986. She wrote me that "…two of the five signs were lying on the ground, and one was face down. I hoped the bull guarding them would be friendly as I reached through the fence to turn it over. (He was.)" The signs said, "Farewell O verse, Along the road. How sad to see, You're out of mode."

As befits such an important part of American culture, one set is preserved by the Smithsonian Institution. It reads:      

 

Burma Shave animation

 

 

 

 

Here are some more Burma Shave slogans:

OUR FORTUNE
IS YOUR SHAVEN FACE
IT'S OUR BEST
ADVERTISING SPACE
BURMA-SHAVE

BEN MET ANNA
MADE A HIT
NEGLECTED BEARD
BEN-ANNA SPLIT
BURMA-SHAVE

THIS CREAM MAKES THE
GARDENER'S DAUGHTER
PLANT HER TU-LIPS
WHERE SHE OUGHTER
BURMA-SHAVE

IF YOUR PEACH
KEEPS OUT OF REACH
BETTER PRACTICE
WHAT WE PREACH
BURMA-SHAVE

THE BIG BLUE TUBE'S
JUST LIKE LOUISE
YOU GET A THRILL
FROM EVERY SQUEEZE
BURMA-SHAVE

SAID FARMER BROWN
WHO'S BALD ON TOP
"WISH I COULD
ROTATE THE CROP"
BURMA-SHAVE

SHE PUT A BULLET
THROUGH HIS HAT
BUT HE'S HAD CLOSER
SHAVES THAN THAT
WITH BURMA-SHAVE

IF YOU DON'T KNOW
WHOSE SIGNS THESE ARE
YOU CAN'T HAVE
DRIVEN VERY FAR
BURMA-SHAVE

HENRY THE EIGHTH
SURE HAD TROUBLE
SHORT-TERM WIVES
LONG-TERM STUBBLE
BURMA-SHAVE

 

Here's the Tom Waits song which aroused my curiosity:

Burma Shave

Tom Waits

 

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The Chip Shop Awards

There are hundreds of award ceremonies based on respectable rules and regulations. But The Chip Shop Awards are different. They focus on the Holy Grail – An Idea.

The Chip Shop Awards originated 20 years ago in England, when a disheartened creative team down on its luck decided to use its combined creative skills to re-brand Barnacles, a beleaguered chip shop. One brilliant, but unpaid for, re-branding exercise later, a born-again Barnacles was busting the chops of every pizza house, fried chicken shack and burger bar for miles. The campaign scooped awards at D&AD, Roses, Campaign and many more, and set the standard for the Chip Shop Awards.

 

What makes the Chip Shop Awards different is that there are no rules. You don't have to have any media spend, the client doesn't have to exist and you shouldn't be doing the work for commercial reasons. It's all about ideas. Brilliant ads, well done.

The Chip Shop Awards are about that unfashionable object: the little guy. The small company that maybe doesn't have millions (or even thousands) to spend. They are about creativity, and a desire to be innovative. Not so much for the money, more for the chance to shine.

In 2005, for the first time, all the work went on display at the internationally-renowned Edinburgh Festival Fringe, and since then the Awards have become a fixed part of the Festival Fringe Programme.

You can see rest of the 2007 winners HERE

 

 

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Carlsberg Dupe Bloggers in to Advertising For Them!

And do you know what? I don't mind because this was smart advertising. Carlsberg dropped £5k worth of tenners on the streets of London with these removable stickers on them. The success of this ploy can be gauged by the fact that you are now reading about it. A T.V. ad at prime time would cost about twenty times this outlay.

 

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