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This is a re-post from January 2008, inspired by reading this article from the Guardian.


It’s a wonderful word isn’t it? Readers may remember a previous post  where I quoted a delegate at a seminar I was attending that day “There needs to be a process where we engage agencies and stakeholders in a holistic approach requiring a place-shaping delivery agenda which aspires towards the most mutually acceptable local outcome”. Well folks I have made an amazing discovery. All this jargon it would seem emanates from a website called bullshit generator – what fun can be had there. Simply click a button and hey presto! some meaningless modern phrase appears before your very eyes!

I had a few clicks and came up with:

“expedite one-to-one solution delivery monetize cross-platform infrastructures evolve holistic partnerships”

It really is quite scary but I have a feeling that each report and document produced by every public body from the local council to the EU has been put together by reference to this site

or should I say……

Could it be that by a mission critical interactive process, agencies and facilitators are availing themselves of the evident cross-media delivery, seamlessly strategised in a robust proactive manner by this intuitive provider ?


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