The term ‘Mosaic Profiling’ came up in conversation recently. I’d never heard of it but it is a system invented by credit and demographic company Experian which divides us all into 15 groups and 67 types. Their techniques are apparently used by business in deciding where to locate.
My first port of call to understand the concept was Wikipedia (click on the image for a clearer view):
I thought the Wiki page looked as if it could have been hacked. Surely this wasn’t serious?
Then I found the Mosaic Brochure and realised that the Wiki page was pretty accurate in its translation.
What about this?
Who knew that ‘hardworkingfamilies’ (see BLFP passim) was anything more than a New Labour epithet coined to attract disgruntled voters?
I’ve pored over the brochure and haven’t yet found a pigeon hole for family Bigrab yet.
Here are some of the fifteen groups:
And I still don’t know where to open my new nail bar……