Hardworking family wummin shows off the fruits of her Labour
“The Scottish Nationalists are penalising hard working families” – Wendy Alexander at the Scottish Labour Conference this week.
Ah yes Wendy, “hard working families” was perhaps the most over used phrase of the2005 UK election campaign especially by you and your Labour colleagues. What does it mean? well actually it means precisely hee-haw and is what is known as a glittering generality i.e. a vague term with positive connotations. This should be right up Wendy’s street because politicians in general and Labour politicians in particular are prone to using this sort of pish all the time.
The SNP leadership show their level of concern over Wendy Alexander’s performance at the Scottish Labour Conference
Here is a cut out and keep guide to glittering generality.
- “Use attractive, but vague words that make speeches and other communications sound good, but in practice say nothing in particular.
- “Use linguistic patterns such as alliteration, metaphor and reversals that turn your words into poetry that flows and rhymes in hypnotic patterns.
- “Use words that appeal to values*, which often themselves are related to triggering of powerful emotions.
“A common element of glittering generalities are intangible nouns that embody ideals, such as dignity, freedom, fame, integrity, justice, love and respect.” (*and in Wendy’s case, excuse me while I stifle a guffaw, socialism!)
Wendy Alexander is the High Priestess of Glittering Generality. She is I believe presiding over the demise of the Labour Party in Scotland.