The above is a commercial Alexei Sayle did for Friends of the Earth. I must post some of Alexei's classic sketches but here he is in serious mode. The commercial uses Tesco's tag line "Every Little Helps" in an ironic way. Tesco have sattelite systems which analyze shopping patterns worldwide. In the UK they are doing everything from estate agency to dry cleaning, I believe they are doing in store funerals and weddings in places in England (Presumably they have a separate room!). Supermarket shopping is convenient and is very price competitive. Those of us who are involved at the 'coal face' of retailing must somehow try to compete. It remains to be seen just how much of the retail cake that Tesco, Asda etc. will capture but it seems they wont rest in trying to always capture a bigger share. This is all bad news for small family run businesses trying to survive in such a competitive market. In my business case we try to focus on personal service. We are also launching a web site soon (having dabbled on Ebay in the past).
The poem below from Robert Service written in the early part of the 20th century points out that running a small shop has perhaps always involved an element of risk!
The Wee Shop
She risked her all, they told me, bravely sinking
The pinched economies of thirty years;
And there the little shop was, meek and shrinking,
The sum of all her dreams and hopes and fears.
Ere it was opened I would see them in it,
The gray-haired dame, the daughter with her crutch;
So fond, so happy, hoarding every minute,
Like artists, for the final tender touch.
The opening day! I'm sure that to their seeming
Was never shop so wonderful as theirs;
With pyramids of jam-jars rubbed to gleaming;
Such vivid cans of peaches, prunes and pears;
And chocolate, and biscuits in glass cases,
And bon-bon bottles, many-hued and bright;
Yet nothing half so radiant as their faces,
Their eyes of hope, excitement and delight.
I entered: how they waited all a-flutter!
How awkwardly they weighed my acid-drops!
And then with all the thanks a tongue could utter
They bowed me from the kindliest of shops.
I'm sure that night their customers they numbered;
Discussed them all in happy, breathless speech;
And though quite worn and weary, ere they slumbered,
Sent heavenward a little prayer for each.
And so I watched with interest redoubled
That little shop, spent in it all I had;
And when I saw it empty I was troubled,
And when I saw them busy I was glad.
And when I dared to ask how things were going,
They told me, with a fine and gallant smile:
"Not badly . . . slow at first . . . There's never knowing . . .
'Twill surely pick up in a little while."
I'd often see them through the winter weather,
Behind the shutters by a light's faint speck,
Poring o'er books, their faces close together,
The lame girl's arm around her mother's neck.
They dressed their windows not one time but twenty,
Each change more pinched, more desperately neat;
Alas! I wondered if behind that plenty
The two who owned it had enough to eat.
Ah, who would dare to sing of tea and coffee?
The sadness of a stock unsold and dead;
The petty tragedy of melting toffee,
The sordid pathos of stale gingerbread.
Ignoble themes! And yet — those haggard faces!
Within that little shop. . . . Oh, here I say
One does not need to look in lofty places
For tragic themes, they're round us every day.
And so I saw their agony, their fighting,
Their eyes of fear, their heartbreak, their despair;
And there the little shop is, black and blighting,
And all the world goes by and does not care.
They say she sought her old employer's pity,
Content to take the pittance he would give.
The lame girl? yes, she's working in the city;
She coughs a lot — she hasn't long to live.