Yes folks today was the Prime Minister’s make or break day with a key speech to the Labour party conference. What was his big idea? what was his rallying call to the troops? what was that killer line that would galvanise support and get the government and his leadership back on track?
Here it is.
Are you ready?
“What happened with 10p stung me because it really hurt that suddenly people felt I wasn’t on the side of people on middle and modest incomes – because on the side of hardworking families is the only place I’ve ever wanted it to be,”
‘Hardworking families’ is the most hackneyed glittering generality in politics. Politicians use the phrase in a vague manner, with the intent that the listeners, by dint of the positive connotations, perceive the politician to be referring to them; and with the intent that listeners agree that anything to the benefit of “hardworking families” is right and anything to the detriment of “hardworking families” is wrong.
Brown’s fucked. He’s just proved it.
Filed under: Politics | Tagged: glittering generality, gordon brown | 18 Comments »


